The Icing Agency
White Party campaign by The Icing Agency
10 years of marketing domination

We don't just build brands.We make them iconic.

Your business deserves more than random content and disconnected marketing. We combine strategy, creative direction, and execution to help ambitious brands build visibility, strengthen their positioning, and turn big ideas into meaningful business growth.

Let's work togetherExplore our work
Not sure what you need? Find your fit.
Clients featured in People, Vogue, Essence, Forbes, Shark TankServing over 5,000 happy customers
Serving over 5,000 happy customers
Serving over 5,000 happy customers
Serving over 5,000 happy customers
Serving over 5,000 happy customers
Serving over 5,000 happy customers
Serving over 5,000 happy customers
Serving over 5,000 happy customers
Our work speaks

A decade of marketing that moves culture.

$450M+

Generated for our clients

5,000+

Brands successfully grown

240

Partnerships executed

10

Awards won (Inc. 5000)

6

Acquisitions supported

10 yrs

Of marketing that moves culture

You didn't build your business to be forgotten.

Elite clients of The Icing Agency

Sound familiar?

  • 01Your content isn't converting.
  • 02Your brand looks different everywhere.
  • 03You've hired people but still feel like you're doing all the marketing.
  • 04You're investing in marketing without seeing clear results.
  • 05You're ready to grow but don't have the right team or strategy.

That's where The Icing Agency comes in.

Let's fix that
What we do

Tools to upgrade your business

All services
01

Brand Strategy & Positioning

A brand people instantly recognize, remember, and choose over the competition.

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02

Social Media & Content Marketing

A consistent, on-brand presence that turns followers into buyers.

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03

Creative Direction & Production

Imagery that elevates how the market sees your brand — and what it will pay.

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04

Fractional CMO & Marketing Leadership

A strategy, a team, and a plan — so you stop doing all the marketing yourself.

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05

PR, Influencer & Brand Partnerships

Credibility and reach that money-for-ads alone can't buy.

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06

Campaigns, Events & Experiential

Buzz, content, and community built around unforgettable experiences.

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07

Paid Advertising & Growth Marketing

Predictable growth with clear numbers behind every dollar spent.

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08

Book & Product Launches

A launch with momentum, media, and sales from day one.

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Our work

Meet some of our elite clients

White Party project

White Party

White Party came to us with just an idea and a product — but no brand identity.

Todd Skelton project

Todd Skelton

Todd came to the agency with no brand identity and needed to communicate clearly to his target market.

The Mom Link project

The Mom Link

The Mom Link wanted an online community for mothers who aspire to be entrepreneurs.

View our work
Mary Seats, founder of The Icing Agency
Meet the founder · Mary Seats

The strategy behind the magic.

The Icing Agency was built from a comeback story. After Mary lost her first company, Cupcake Mafia, and fought to buy it back, a major discount retailer called needing her services immediately.

With no formal "industry" background, Mary trusted her instincts, led with results, and turned that call into the agency's first client — a seven-figure contract. Today, she leads a team known for one thing: making brands iconic.

Get to know us
Find your perfect fit

Not sure what your brand needs next?

Take our 2-minute assessment and discover which service or partnership best matches your business goals.

Find my next move
Client love

Join the many happy clients

Client review from Dawla, Skincare brand

Dawla — Skincare brand

Your next big move deserves the right team.

You've got the vision. We've got the strategy, creativity, and execution to help bring it to life.

Let's make it happenExplore our work