Built from a comeback story.

After our founder Mary Seats lost her first company, Cupcake Mafia, and fought to purchase it back, she received a call that would change everything: a major discount retailer needed her services immediately.

With no formal "industry" background, Mary trusted her instincts, led with results, and turned that opportunity into the agency's first client — a seven-figure contract.

Today, The Icing Agency is known for one thing: making brands iconic.

We blend strategy, creative, and execution to help businesses not only look better but move culture. From global names to emerging founders, we treat every brand like the next headline.