The Icing Agency
Portfolio

Branding by experts.

Ideas, identities, and campaigns that turned founders into household names.
White Party campaign imagery
Brand identityCampaign productionSocial media

White Party

The challenge
White Party came to us with just an idea and a product — but no brand identity.
The strategy
We built a fun, visually striking brand that resonates with its audience, then grew it through social media outreach and editorial campaign photography.
Todd Skelton campaign imagery
Personal brandingWeb designContent

Todd Skelton

The challenge
Todd came to the agency with no brand identity and needed to communicate clearly to his target market.
The strategy
We developed his personal brand, website, and content — positioning his story from pizza manager to CEO.
The Mom Link campaign imagery
Brand identityCommunity buildingSocial media

The Mom Link

The challenge
The Mom Link wanted an online community for mothers who aspire to be entrepreneurs.
The strategy
We created the brand and digital community experience to bring founder-moms together.
Dawla campaign imagery
Product labelsWeb designBranding

Dawla

The challenge
A skincare line ready to stand out on the shelf and online.
The strategy
Website, product design, and branding that elevated the products and the business.
Kimba — The Natural Diva campaign imagery
Social mediaBrand marketingPhotography

Kimba — The Natural Diva

The challenge
Needed a consistent social presence that matched the brand's star power.
The strategy
Brand marketing and social media curation that freed the founder to focus on her products.
Elite Clients campaign imagery
PhotographyCreative direction

Elite Clients

The challenge
High-profile talent needing imagery worthy of their influence.
The strategy
Editorial photography and creative direction for television personalities and celebrity clients.

Your next big move deserves the right team.

You've got the vision. We've got the strategy, creativity, and execution to help bring it to life.