The Icing Agency
Author beside an oversized display copy of The WOW Factor at a book launch shoot
The Icing Agency presents

From manuscript to marketplace.

Your story deserves more than a book. It deserves a launch.

You have a story worth telling, expertise worth sharing, and a message that deserves to reach the right people. But writing the book is only part of the journey. From developing your manuscript to building your author brand, creating unforgettable content, and bringing your book into the world, The Icing Agency helps you turn your story into something bigger.

Whether you're preparing to launch your first book or ready to build an entire brand around your expertise, we've created three experiences designed to meet you where you are.

Find my book launch packageExplore the collection
Sound familiar?

You've got the story. Now let's make sure the world hears it.

A book can be one of the most powerful brand assets you'll ever own. It builds trust before you walk into the room, and it keeps working long after launch day.

But a great book doesn't sell itself. Success takes thoughtful positioning, real preparation, and a launch executed with intention. That's where we come in.

    01You've wanted to write a book for years but don't know where to begin.
    02Your manuscript has been sitting on your computer.
    03Your book is written — but there's no marketing strategy.
    04You want the credibility and authority that comes with being published.
    05Ghostwriting, branding, content, and launching feel overwhelming.
    06You want a professional team to handle the creative and marketing process.
    07You want your book to open doors to speaking, consulting, and business opportunities.

A book is the beginning. Your brand is the legacy.

The collection

Three experiences. One unforgettable launch.

01

The Author Edit

$5,000

Timeline: 30 Days

For the author who has the book and needs the launch.

Authors with a completed manuscript and existing book cover who need strategic direction, professional content, and a focused marketing campaign.

  • Brand Strategy & Development
  • Creative Direction & Content Production
  • Website & Digital Marketing

Scope: One book, one content shoot, and one landing page. Completed manuscript and existing book cover required.

Not included: Ghostwriting, publishing fees, printing, and event production are excluded.

Payment schedule

  • Payment due upon arrival$5,000
Featured author experience02

The Bestseller Blueprint

$10,000

Timeline: 90–120 Days

From the first chapter to the full campaign.

Entrepreneurs, speakers, and aspiring authors who need book development, ghostwriting, author branding, launch content, and a virtual book launch.

  • Book Development & Ghostwriting
  • Author Branding & Creative Direction
  • Content Production
  • Website & Digital Marketing
  • Virtual Book Launch

Scope: One manuscript up to 15,000 words, one content production day, and one virtual book launch.

Not included: Publishing platform fees, ISBN registration, book printing, and ongoing social media management are excluded. Bestseller status is not guaranteed.

Payment schedule

  • Payment due upon arrival$10,000
03

The Iconic Author Experience

$20,000

Timeline: 120–180 Days

The complete author experience. From your story to your stage.

Executives, thought leaders, entrepreneurs, and experts who want premium book development, elevated personal branding, strategic media outreach, and an in-person book launch.

  • Executive Book Development & Ghostwriting
  • Personal Branding & Campaign Strategy
  • Premium Content Production
  • Website & Digital Marketing
  • Public Relations & Media Visibility
  • The Iconic Book Launch Experience at The Bakery

Scope: One manuscript up to 25,000 words, one content production day, one PR campaign, and one intimate 3-hour book launch experience at The Bakery, subject to venue availability.

Not included: Venue rental, catering, physical signage printing, floral arrangements, event rentals, book inventory, publishing fees, paid advertising, and specialty vendor expenses are quoted separately. Media placements, bestseller rankings, and book sales are not guaranteed.

Payment schedule

  • Payment due upon arrival$20,000
Compare

See every detail, side by side.

Tap a package name to highlight it.

Investment$5,000$10,000$20,000
Timeline30 days90–120 days120–180 days
Ghostwriting—YesYes
Manuscript word countCompleted manuscript requiredUp to 15,000Up to 25,000
Manuscript editing—Copyedit & proofreadCopyedit & proofread
Book cover designExisting cover requiredCustomPremium custom
Author brandingMessaging & directionPersonal brand positioningExecutive brand positioning
Marketing strategy30-day60-day90-day
Content production hours234
Promotional videos51015
Edited photos102030
Branded graphics51220
Website pages1Up to 3Up to 5
Email marketing2 emails4 emails + automation4 emails + automation
Planoly content10 posts30 days30 days
PR outreach——Up to 30 outlets
Virtual book launch—90 minutes—
In-person book launch——3 hours at The Bakery
Event photography——3 hours + recap video
Package finder

Not sure which experience is right for you?

Answer a few quick questions and we'll help you find your next step.

Question 1 of 5

Have you started writing your book?

Upgrades

Make it even more iconic.

Select any add-ons and request a custom proposal. "Starting at" prices are estimates; final pricing is confirmed in your proposal. Nothing is charged until you approve it.

Select at least one upgrade.
Real launches

Real books. Real launch moments.

Authors, covers, signings, and launch experiences we've helped bring to life.

Author posing beside an oversized display copy of The WOW Factor by Latrice Galloway-Crawford
The WOW Factor — Latrice Galloway-Crawford
Author in a pink suit holding up a copy of The WOW Factor by Latrice Galloway-Crawford
The WOW Factor — Latrice Galloway-Crawford
Author in a white suit on a pink set, holding up Disrupting for Purpose by P. McKinnon
Disrupting for Purpose — P. McKinnon
Close-up of the author holding the Disrupting for Purpose book cover
Disrupting for Purpose — P. McKinnon
Copies of The Weight of Winning by Jamarrion Tabor stacked on a book signing table
The Weight of Winning — Jamarrion Tabor
Launch day attendees raising copies of The Weight of Winning by Jamarrion Tabor
The Weight of Winning — Jamarrion Tabor
Author celebrating in Times Square beneath a Born to Teach conference billboard
Born to Teach conference — Times Square takeover
Your launch could be next
Agency portfolio

Real brands. Real creative work.

White Party campaign by The Icing Agency

White Party

The challenge

White Party came to us with just an idea and a product — but no brand identity.

What we did

We built a fun, visually striking brand that resonates with its audience, then grew it through social media outreach and editorial campaign photography.

Brand identityCampaign productionSocial media
Your story could be next
FAQ

Questions, answered.

Important package terms

All packages include dedicated project coordination, scheduled milestone updates, and two rounds of revisions per applicable creative deliverable unless otherwise specified. Additional requests outside the approved scope are billed separately.

Project timelines begin after onboarding, full payment upon arrival, and receipt of required client materials. No deposits or milestone payments are taken — payment is collected in full only after an approved scope and signed service agreement. For The Iconic Author Experience, project capacity and venue availability at The Bakery are confirmed before payment.

We do not guarantee book sales, bestseller rankings, publicity placements, or financial outcomes.

The world can't read the book you haven't started.

Your story has been waiting long enough. Whether you're ready to bring your manuscript to life or preparing to launch the book you've worked so hard to create, you don't have to figure out every step alone. We're here to help you develop the story, build the brand, and create a launch experience that reflects the impact you want to make.

Let's bring your book to life

The Icing Agency

From manuscript to marketplace.

Find my package